We are principally engaged in the passenger vehicle (“PV”) leather upholstery business and electronic accessories business in Singapore. We provide our installation services both in our workshop and at our customers’ vehicle preparation centres.
According to the Frost & Sullivan Report, we were the leading PV interior modification service provider in Singapore in 2016 in terms of sales revenue, with a market share of 16.3%. We also ranked first in both the PV leather upholstery and electronic accessories segments in Singapore by sales revenue in 2016.
For both of our businesses, our customers are typically authorised PV distributors and dealers in Singapore. According to the Frost & Sullivan Report, there were 34 PV distributors and dealers in Singapore in 2016, and 11 of them were our customers during the two years period in 2015 and 2016.
The following chart illustrates our business model:
The following diagram illustrates the steps typically undertaken by us in our leather upholstery business:
We have dedicated leather upholstery team which is responsible for creating the templates of upholstered passenger vehicle seats for our customers upon request.
Our premises are equipped with equipment and facilities which are owned by us and allow our leather upholstery team to manufacture and install the passenger vehicle leather upholstery that we provide at our workshop, such as leather embossing machine, perforating machines, sewing machines, lockstitch machines, compressors and air guns.
After all installations, stringent quality checks are conducted by our team before the upholstered passenger vehicles are handed over to our customers. If our requirements are not met, the passenger vehicle leather upholstery is uninstalled from the passenger vehicle and sent back to our supplier for a replacement.
The following diagram illustrates the steps typically undertaken by us in both our electronic accessories business sub-segments, namely (i) navigation and multimedia accessories sub-segment; and (ii) safety and security accessories sub-segment:
Our electronic accessories team is made up of our Product Testing and Quality Control Department and skilled technicians. Our premises are equipped with various equipment which allows our accessories team to install the passenger vehicle electronic accessories at our workshop.
After all installations, stringent quality checks are conducted by our team before the passenger vehicles are handed over to our customers. Our team conducts visual inspections and checks whether the installed electronic accessories function. If our requirements are not met, the passenger vehicle electronic accessories will be uninstalled and replaced with another set from our inventories immediately.
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